Privacy Policy

Owner: Brillmark, LLC, a California limited liability company

Introduction

At Brillmark, LLC (“Intelliconvert.ai,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Services, including our website, applications, APIs, and AI-powered conversion optimization tools.

This policy complies with applicable privacy laws, including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), California Online Privacy Protection Act (CalOPPA), General Data Protection Regulation (GDPR), and UK General Data Protection Regulation (UK GDPR).

Contact Information:

  • Email: privacy@intelliconvert.ai
  • Address: Brillmark, LLC – Privacy Office, 192 Benmore Dr., Hayward, CA 94542

1. Definitions

Account Holder: The individual or entity legally responsible for an Intelliconvert.ai account.

User: Any person accessing or using our Services.

Personal Data/Personal Information: Information that directly or indirectly identifies, relates to, describes, or could reasonably be linked with a particular individual or household.

Services: Intelliconvert.ai websites, web applications, mobile applications, APIs, software-as-a-service (SaaS) products, and related services.

Third Parties: External service providers, vendors, partners, or other entities not owned or controlled by Brillmark, LLC.

Processing: Any operation performed on personal data, including collection, recording, organization, storage, adaptation, retrieval, consultation, use, disclosure, or destruction.

2. Information We Collect

2.1 Information You Provide Directly

Account Information:

  • Full name, email address, username, password
  • Company name, job title, business information
  • Billing address, payment method details
  • Phone number (if provided)

Content and Communications:

  • Support requests, feedback, and correspondence
  • User-generated content, settings, and preferences
  • Survey responses and testimonials
  • Files, images, and data uploaded to our Services

2.2 Information We Collect Automatically

Technical Information:

  • IP address, device identifiers, browser type and version
  • Operating system, screen resolution, time zone
  • Referring website URLs and pages visited
  • Date and time of access, session duration
  • Click-through rates, conversion data, and usage patterns

Location Information:

  • General geographic location based on IP address
  • Precise location (only if explicitly permitted)

2.3 Cookies and Similar Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to:

  • Maintain user sessions and remember preferences
  • Analyze website performance and user behavior
  • Deliver personalized content and advertisements
  • Prevent fraud and enhance security

For detailed information about our cookie practices, please see our Cookie Policy.

2.4 Information from Third-Party Sources

Integration Data:

  • Data from connected platforms (Shopify, WooCommerce, Google Analytics, etc.)
  • Social media profile information (when you connect social accounts)
  • Marketing and advertising platforms data

Business Information:

  • Publicly available business records and directories
  • Professional networking platforms
  • Industry databases and market research sources

3. How We Use Your Information

We process your personal information for the following purposes:

3.1 Service Delivery and Account Management

  • Providing, maintaining, and improving our AI-powered Services
  • Creating and managing user accounts
  • Processing payments and managing subscriptions
  • Authenticating users and maintaining security

3.2 Communication and Support

  • Responding to inquiries and providing customer support
  • Sending service-related notifications and updates
  • Delivering newsletters and marketing communications (with consent)
  • Conducting user surveys and collecting feedback

3.3 Analytics and Improvement

  • Analyzing usage patterns to improve our Services
  • Conducting A/B testing and product development
  • Generating insights and performance metrics
  • Developing new features and functionalities

3.4 Legal and Compliance

  • Complying with legal obligations and regulations
  • Protecting against fraud, abuse, and security threats
  • Enforcing our Terms of Service and other policies
  • Defending our legal rights and interests

3.5 Marketing and Advertising

  • Delivering targeted advertisements and promotional content
  • Measuring advertising effectiveness and ROI
  • Creating customer segments and personas
  • Supporting affiliate and referral programs

4. Legal Basis for Processing (GDPR/UK GDPR)

For users in the European Economic Area (EEA) and United Kingdom, we process personal data based on:

Contractual Necessity: To perform our contract with you and deliver Services.

Consent: For marketing communications, non-essential cookies, and optional features.

Legitimate Interests: For security, fraud prevention, product improvement, and business operations.

Legal Obligation: To comply with applicable laws, regulations, and legal processes.

Vital Interests: To protect life, health, or safety in emergency situations.

5. Data Sharing and Disclosure

We may share your personal information with:

5.1 Service Providers

  • Cloud hosting and infrastructure providers (AWS, Google Cloud)
  • Payment processors (Stripe, PayPal)
  • Email and communication services (SendGrid, Mailchimp)
  • Analytics and marketing platforms (Google Analytics, Meta, LinkedIn)
  • Customer support and CRM systems

5.2 Business Transfers

In connection with mergers, acquisitions, asset sales, or similar transactions, personal information may be transferred to the acquiring entity.

5.3 Legal Requirements

  • Government agencies, law enforcement, or regulatory bodies
  • Courts, tribunals, and legal proceedings
  • Compliance with subpoenas, warrants, or court orders

5.4 Protection and Safety

  • Preventing fraud, abuse, or security threats
  • Protecting our rights, property, or safety
  • Defending against legal claims or disputes

We do not sell personal information to third parties for monetary consideration.

6. International Data Transfers

If you are located in the EEA, UK, or other jurisdictions with data localization requirements, your personal information may be transferred to and processed in countries outside your jurisdiction, including the United States.

We implement appropriate safeguards for international transfers:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decisions for specific countries
  • Binding Corporate Rules (where applicable)
  • Other legally recognized transfer mechanisms

7. Data Retention

We retain personal information only as long as necessary for:

  • Providing Services and maintaining your account
  • Complying with legal and regulatory requirements
  • Resolving disputes and enforcing agreements
  • Fulfilling business and operational needs

Typical retention periods:

  • Account data: Duration of account plus 7 years
  • Marketing data: Until consent is withdrawn plus 3 years
  • Support communications: 5 years from last contact
  • Technical logs: 2 years from creation
  • Financial records: 7 years (as required by law)

8. Your Privacy Rights

8.1 California Residents (CCPA/CPRA)

Right to Know: Request disclosure of personal information collected, used, or shared.

Right to Delete: Request deletion of personal information (subject to exceptions).

Right to Opt-Out: Opt out of the “sale” or “sharing” of personal information.

Right to Correct: Request correction of inaccurate personal information.

Right to Limit: Request limitation of use of sensitive personal information.

Right to Non-Discrimination: Receive equal service and pricing regardless of privacy choices.

8.2 EEA/UK Residents (GDPR/UK GDPR)

Right of Access: Request a copy of your personal data.

Right to Rectification: Request correction of inaccurate or incomplete data.

Right to Erasure: Request deletion of personal data (“right to be forgotten”).

Right to Restrict Processing: Request limitation of processing activities.

Right to Data Portability: Request transfer of data in a machine-readable format.

Right to Object: Object to processing based on legitimate interests or for marketing.

Right to Withdraw Consent: Withdraw consent for consent-based processing.

Right to Lodge a Complaint: File a complaint with your local data protection authority.

8.3 Exercising Your Rights

To exercise your privacy rights:

  • Email: privacy@intelliconvert.ai
  • Online form: [Link to privacy request form]
  • Mail: Brillmark, LLC – Privacy Office, 192 Benmore Dr., Hayward, CA 94542

We will respond to verified requests within the timeframes required by applicable law (typically 30-45 days).

9. Data Security

We implement comprehensive security measures to protect your personal information:

9.1 Technical Safeguards

  • Encryption in transit and at rest (AES-256)
  • Secure Socket Layer (SSL) certificates
  • Multi-factor authentication (MFA)
  • Regular security assessments and penetration testing

9.2 Administrative Safeguards

  • Privacy training for employees and contractors
  • Access controls and principle of least privilege
  • Data breach response procedures
  • Vendor security assessments

9.3 Physical Safeguards

  • Secure data centers with restricted access
  • Environmental controls and monitoring
  • Backup and disaster recovery procedures

No security system is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Children’s Privacy

Our Services are not intended for children under 13 years of age (16 in the EEA/UK). We do not knowingly collect personal information from children. If we discover we have collected information from a child, we will delete it promptly.

Parents or guardians who believe we have collected their child’s information should contact us immediately.

11. Third-Party Links and Services

Our Services may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, Services, or legal requirements. Material changes will be communicated through:

  • Email notification to registered users
  • Prominent notice on our website
  • In-app notifications

Your continued use of our Services after changes take effect constitutes acceptance of the revised policy.

13. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices:

Brillmark, LLC – Privacy Office

EU Representative: [Insert EU representative details if required]

UK Representative: [Insert UK representative details if required]